#32 Enjoy This Essay!

 

The illuminated sign on the front of the soda dispenser screamed out ENJOY! in letters large and bright enough to be read by nearsighted people in locked closets a half mile away. I wondered why the soda company felt compelled to tell me how to interact with their product. Were they afraid I wasn’t smart enough to figure out that soda was a treat? Did they think I might consume it without getting the full 64 ounces of enjoyment my purchase entitled me to? Maybe they knew it was only fizzy sugar water and hoped to convince me it was something better.

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